Dominik’s Radio Times

Show

Community Chest: History, Faith, And Viral Marketing

Programme
Community Chest
Date
22 August 2008
Length
2 h

About this show

Introduction

Dominik hosts this episode of Community Chest, a varied programme featuring a discussion with Jan Chulik on the 1968 Warsaw Pact invasion of Czechoslovakia. Other key moments include an interview with Father James Walsh and Naomi Perone regarding the Narthex building project at Norwich Cathedral, and a segment with James DeGuard on the mechanics of viral marketing.

Dominik hosts a varied programme featuring a discussion with Jan Chulik on the 1968 Warsaw Pact invasion of Czechoslovakia and the subsequent twenty-year Soviet occupation. The show also includes an interview with Father James Walsh and Naomi Perone regarding the Narthex building project and the international nature of the Catholic community at Norwich Cathedral. Additionally, James DeGuard discusses the mechanics and unpredictability of viral marketing, citing examples such as a Ford KA commercial and the 'Still Alive' song from a computer game. The broadcast concludes with mentions of an upcoming Vivaldi concert and a Swedish 'telemegaphone' phenomenon.

Topics

  • 1968 invasion of Czechoslovakia
  • The 1968 Prague Spring and subsequent Soviet invasion
  • Life and psychological impact of 'normalisation' in Czechoslovakia
  • The tension between democratic aspirations and communist party rule
  • The Narthex building project and funding
  • Diversity and integration of the Catholic community in Norwich
  • Public perception and accessibility of the cathedral
  • Viral marketing and production
  • Viral marketing and its evolution from traditional advertising
  • Ethics and regulation of online advertising
  • Examples of successful and unsuccessful viral videos
  • Viral marketing and its unpredictability
  • Upcoming classical music performance in Norwich
  • The telemegaphone internet phenomenon

Participants

  • Dominik
  • Jan Chulik
  • Jan Chalik
  • Father James Walsh
  • Naomi Perone
  • James DeGuard

Names are taken from the archive as written and may include spelling variants.

Listen · this show’s clips

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Passages from the broadcast

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It was incredibly denigrating. It was incredibly depressing, and so the whole nation kind of experienced a hangover. So it was sort of a mental invasion, rather. Mental, yeah. And then you had to repeat this nonsense for the following twenty years. So what happened was an exercise in hypocrisy.

I find that that's not that easily insulted by by that, and it wasn't. It wasn't. It was just. It was as you say, in good fun. I think if you're if you're religious, you have to have a sense of humor as well, because it's all part of keeping things in proportion, isn't it? Yes, yes. And that that is often because that's one of the things. I mean, so we'll.

Ford KA Sport sticks his head into the sunroof. The sunroof closes all by itself. There's no one in the car. Beheads the cat. The cat slides down the bonnet. No one will admit to that one. But it went ballistic. Yeah, it just went. Did people buy? Do you think people bought more cars? More Ford? They got so many complaints, but so many people went for the cat after.

Selected music

Community Chest: History, Faith, And Viral Marketing

  1. 1
    Promyene · Czechomor
    No sample is available for this selection.

    Why it was chosen The speaker played it on loop to obliterate automated security announcements while trapped overnight in Newark Airport.

  2. 2
    Morituris Te Salutant · Karel Kreil
    No sample is available for this selection.
  3. 3
    Miliny · Artist Unidentified
    No sample is available for this selection.

    Why it was chosen It is a song that people were singing during the days of the invasion.

  4. 4
    Hollywood · Usmedoma
    No sample is available for this selection.

    Why it was chosen The band recorded the music during the 1980s while Russians were still in Czechoslovakia, dreaming of the West.

  5. 5
    The Vatican Rag · Tom Lehrer
    No sample is available for this selection.

    Why it was chosen It was the speaker's response to the councils of Vatican that tried to popularize the Catholic faith.

  6. 6
    By The Cathedral · Karen Ann
    No sample is available for this selection.

    Why it was chosen The song is appropriate to the conversation about the Catholic cathedral in Norwich.

  7. 7
    Due To Whirlwind · Architecture In Helsinki
    No sample is available for this selection.

    Why it was chosen The speaker finds the song title and the band intriguing.

  8. 8
    Still Alive · Jonathan Colton
    No sample is available for this selection.
  9. 9
    How Low · Jose Gonzalez
    No sample is available for this selection.

    Why it was chosen The speaker wants to see how low they can get after speaking about some unsavory practices.

  10. 10
    Lemmings In Love · Pornophonique
    No sample is available for this selection.

    Why it was chosen The speaker wants an internet fun song to accompany a discussion about a telemegaphone, which is an internet fun thing.

  11. 11
    Like A Rolling Stone · Bob Dylan
    No sample is available for this selection.

    Why it was chosen The speaker feels the show has been a bit aimless today, going from topic to topic and flitting about.